PPC Leads – PPC Management & PPC Lead Generation Services

We will ask you the relevant questions to find out what your most profitable services are, as well as what type of customers will drive your leads and growth.

We will then set up tightly targeted campaigns that show up for the searches and questions your customers ask. The advert copy we create will be high performing and encourage clicks, we will then create high converting landing pages and funnel processes that get the right customers to contact you, filtering out those you can’t help.

Almost immediately, it takes 7-14 days to onboard and set up your campaigns, you’ll start getting leads as soon as your campaigns go live.

We will then work with you to optimise and increase the leads as we go forward, to drive more targeted leads, improve conversion and reduce your cost per lead. We recommend a 3-6 month campaign (minimum 3 months), as we need data and insights to drive hyper targeted leads.

Give us the benefit of your knowledge and work with us on the details of the services and customers that are right for you.

We will take care of the technical stuff and ensure you get in front of the customers looking for your services, and that all the leads are tracked and passed to you immediately.

While we can tell you in advance how much our fees are for PPC ad management services will be, the charges paid to Google will vary over time.

However, we are able to show you what these costs are likely to be. By analysing the services and keywords you want to target we’ll create a model with average cost per lead in google ads. We will then agree a 3-month lead target and budget range with you and keep these costs within those agreed parameters.

If you see a company promising that they can get you an exact number of leads every month, we’d suggest you give them a wide berth, as they won’t be generating leads for you they’ll be reselling leads.

When you are using PPC search ads it simply isn’t possible to predict exactly how many leads you will generate. In addition, number of leads isn’t the only factor to be considered, you also need to take into account the quality of those leads. We will agree a lead target with you and work to exceed this.

You can, but this almost always results in poorly constructed campaigns, wasted spend and at best average lead conversion rates.

We believe we can beat any solely AI or Google setup campaign, we do use Google and our own AI tools to deliver best in class performance, we are so confident we will give you a month’s management work free if we don’t hit the targets we agree with you

Bought leads fall in to two categories; either you’re getting leads from a source where other companies offering similar services also get the leads, or you’re getting exclusive leads that are generated by a third-party website.

With leads worked by multiple companies, its almost always a race to the bottom, with a combination of the quickest to contact or cheapest getting the business. Even if you’re getting exclusive leads, these are often poor quality and not generated by your business, and you are always beholden to a 3rd party company for those leads.  

Remember, you are not buying leads and we are not selling leads to you, we are building a programme to generate your own highly targeted leads.

We will work with you on the quality of the leads you get, this means we can exclude certain searches, types of customers or change funnel and data capture processes to get you your ideal customer leads.

We work with you to target the services, customers and keywords you want and need to sell your services. Build A Bespoke PPC Quote

We will create a plan from this information, and your budget, to agree a lead target with you, this will improve over the course of 2-3 months. We will optimise the process and aim to hit the agreed month 3 target, if we don’t, you will receive a free month of our services.*

The PPC campaign will be setup on your website, most likely a hosted subdomain, using your branding and company details.

You own the site and pages we create, plus the Google Ads account, at the end of the programme we can either continue to drive leads and growth for you, or we can hand the whole setup over to you.

Your leads will be received in the normal way i.e. you will get leads via your normal phone lines, emails in to your inbox or into your CRM – CRM can be set up for you if you choose this method.

You will also have access to your dashboard, which will track all leads and allow you to manage them there; you can see missed calls, form submissions, live chats and add details about the lead/customer and how they’re progressing to a sale.

Pretty much whatever you need to know to generate a good lead e.g. for a mortgage you can get the type of mortgage, estimated size of the loan, deposit/equity the enquiry has, along with any specialist circumstances or needs.

Although there is a balance to be struck between the number of questions and conversion rate, our data and testing shows that funnel and multi questions systems convert much better than simple forms.

There is no limit to the number of leads you can generate; the only real limit is budget and your capacity to handle the inbound leads.

We will work with you on this, as some services have fewer searches than others, but for most industries there are thousands of relevant searches every month. Build A Bespoke PPC Quote

Adwords is just the old name for Google Ads. The service we offer is what used to be known as Google Adwords lead generation.

Yes. PPC B2B lead generation is a very effective way of finding new business customers. Our PPC lead generation management services will help your company grow, whatever type of clients you are looking for.