Project Detail

Easy Electricals

The project was to create an ecommerce platform that offered various consumer credit monthly payment options, that was easy to update and merchandise.  

Project Detail

Easy Electricals

The project was to create an ecommerce platform that offered various consumer credit monthly payment options, that was easy to update and merchandise.

 

The Project Brief

To extend the existing Magento platform as simply as possible, adding consumer credit options that worked in conjunction with the existing fraud and payment setup, plus had a full integration with their finance systems.

The sub brief was to be able to publish and price products independently on multiple websites using primarily the same data, images and specifications.

Client



Is a UK based home appliance and consumer electronics retail brand selling direct to customers via consumer credit on their website.

The Solution

We investigated the consumer credit market and produced and facilitated an RFP (request for proposal) process with several credit providers.

As there was a finite budget and a big part of the brief was about an efficient infrastructure we initially looked at providers with Magento (the web platform) ecommerce integration. However, as this was limiting potential providers we also reached out to other companies to investigate their integration options, plus looked at start -ups and bespoke credit solutions.

Our solution then built on extending the PIM, payment, fraud, fulfilment and finance integrations to allow them to operate what looked like a completely independent website with minimal changes required to the data, essentially only copy to avoid Google seeing pages as having duplicate content, plus marketing and pricing.

The website itself benefited from minor layout changes, but major styling changes so that key landing pages and the overall feel looked quite different to the original site. 

The Results

Having received several promising offers from the consumer credit companies, after our negotiations the chosen vendor agreed to develop their forthcoming Magento plugin in conjunction with Easy Electricals specific requirements.

The final site delivered a seamless automated credit application and back-end fulfilment process, that worked in conjunction with the existing fraud and payment engine for the required customer deposit payment.

We also specified and added a simple to understand product page credit selector widget that offered an easy to understand comparison for customers between credit terms that supports FCA marketing rules and industry best practice.

The final website also dealt with a change of white goods fulfilment provider, created and implemented at short notice on a specification and process provided by Insite Web. 

What Our Client Said

“Insite Web managed the RFP process for the new Finlux.co.uk ecommerce platform, plus the integrations with all internal systems. They project managed the whole process from specification to design and delivered it on time and on budget.”

Pete Braithwaite – Finlux Trading Manager

Website

Pricing and merchandising research services that inform ecommerce platform solutions. RFP and project consultancy for online retailers, plus bespoke financial tool creation. Let us boost your online business.