Local SEO Services

How much do your local SEO services cost?

As shown in our pricing examples above, the cost varies depending on the work required to improve your website visibility; e.g. the projects scale and the competitiveness of your business type/niche in the local market. Each local SEO project is unique and the plan is tailored for what you need to achieve. This can be as simple as setting up your Google and Bing business listings and citations, or a long-term complex project that involves paid marketing initially, to get the customers you require. We guarantee a bespoke plan with fair transparent pricing, and if we don’t achieve your customer requirements we will continue to support you for no charge until we do.

What type of clients do you work with on local SEO?

We work with all types of clients, from small and medium sized companies like electricians and gardeners, to large national ecommerce sites. We don’t specialise in any particular industry, we look to work with clients who have a clear business goal and understand what they need to achieve to succeed commercially. The principles of local SEO, and the research behind them, apply to all industries. We like to work with nice people who work closely with us to jointly succeed in local search!

How long does it take to rank my keywords?

Ranking keywords is not the main aim of local SEO, it’s a part of the process. You don’t make any money from keyword ranking and those that promise ultra-quick results are often employing methods that Google penalises. The end results are what we focus on, getting visits to your website, emails, phone calls, forms completed, leads and sales are the key metrics. Overall website rankings will improve in 1-3 months, starting with the less competitive and brand-related terms first.  As we build more content, citations and backlinks, you will have more relevant local phrases driving traffic to your site. We measure all this information, feed it back to you and use it in the process of further local results improvement. This drives profitable sales for you and ensures you’re successful.

Do you guarantee number one results in Google?

No, we never guarantee any ranking positions, we work to get your business as high in the local search rankings as possible, but the strength of your competitors and the local market, plus where your search location is, has a huge bearing on rankings. We work on a traffic and sales plan for your business and aim to exceed those commercial requirements. Any company or agency that guarantees a position in Google is either saying what they think you want to hear, or does not know what they’re talking about, as Google algorithms, the market and your competitors are changing all the time.

What systems and software do you use?

We use various SEO software and tools to audit your website and carry out keyword research, we spider your site with Screaming Frog to get accurate data about the website’s structure and technical SEO set-up, we also use SEMrush to analyse your site, its ranking metrics, competitors, keywords, PPC and the local market. We have a number of other tools depending on what services your project requires. We use MOZ and Majestic for backlinks and domain/page authority reviews, plus the Google and Bing developer tools for site speed, search, analytics and business listing. Essentially we have access to all relevant tools to analyse websites, the local market, search terms, paid marketing, customer demographics and any competitors.

What’s your reporting like?

We build custom monthly reports based on your customer acquisition and commercial requirements, these can be tailored to your own internal needs. The reports can be simple and cover the main key performance indicators of traffic, leads and sales/sign ups, right up to covering everything we have done; an analysis on what worked well and what didn’t, the monthly plan, and any key metrics that are agreed as part of the SEO project (e.g. calls, keywords, form completion, organic traffic, paid traffic etc.). You tell us, we can build it!

Do you offer local SEO consulting and training?

Yes. We can consult and help with any business projects and elements of SEO, or systems and projects unrelated to SEO, as we have broad commercial and project management expertise. Local SEO training and SEO consultancy is usually applicable to big brands that are looking for a premium service and are prepared to invest in tools, infrastructure and resource themselves. However we can advise on the basics for smaller projects, we are happy to discuss any options as part of our free consultation process.

Do you carry out elements of local SEO, and can you white label your services?

Yes, you can choose just elements of any of the SEO work, we will feedback honestly on the competitiveness of your local market and whether each element alone is likely to get the required leads for your business.  Essentially citation work, content creation and link building can all be stand-alone pieces of work, or lead on to further strategic works as your budget allows. If you’re looking to outsource work, then talk to us, we can create plans to achieve your goals and white label, or brand any reporting and analysis to your requirements.  

How do you create the plan for local SEO services?

The plan starts with you, we have a free consultation with you at your premises to understand your business, plus what you are trying and need to achieve to be successful locally.  We will then use this information to audit the local market, local customer searches, your website and your competitors’ websites to produce a bespoke plan. At that stage there is no obligation to proceed, we will agree the way forward with you and create a project plan and agreement that you are comfortable with. We have experts in research, content, copywriting, customer experience and web design who will start work on your project to deliver the plan. If we don’t achieve the agreed goals in the first 3 month time frame then we will carry on free the following month to ensure we deliver.