Grow Your Business with Online Company Reviews
Let Insite Web help your business grow with online review management
Get More Customer Reviews
Get More Online Reviews
If you need help getting more online customer reviews, or a review strategy to help you generate more leads, speak to Insite Web.
Our comprehensive review generation services will help you boost your online reputation by increasing the number of customer reviews you have, as well as increasing leads and sales.
How We Can Improve Lead Gen & Sales Performance
What is the value of online reviews?
How do you choose a product or service? If you’re looking online the chances are you’ll look at reviews, and that’s true whether you’re looking for a mortgage or a motor car, a pension or a pizza, life insurance or a locksmith. Reviews are vital to your business. 93% of customers state that online reviews influence the products and services they buy. If you aren’t maximising the number of reviews that your business receives, then you will undoubtedly lose customers to your competitors who do.
Insite Web will help you generate the reviews you need. We focus on Google, the dominant online reviews platform, and Reviews.io. We’re both Google Partners and Reviews.io Partners, which means we have particular training, expertise and experience on these platforms. That doesn’t mean we’ll ignore other sources of reviews though. Our review generation programmes can also help you get more Amazon reviews, Trustpilot reviews or reviews on many other platforms.
Got Questions? Contact us & one of our team members will get back to you very quickly (within 24 business hours).
What will Insite Web do?
We can setup cost effective review processes and strategies to help you get more reviews online.
Our review management strategies can help you:
Brand Review Generation
A review programme to get branded reviews on Google & Reviews.io
Google Seller Ratings
A review programme via Reviews.io to generate reviews that show up in Google Ads & Bing PPC Ads
Product & Service Reviews
A review programme to generate reviews that can be shown in organic & PPC campaigns
More reviews mean greater trust
The more positive reviews you have the more credibility you have as a business and the more potential new customers will trust you and your business. At a very basic level, the number of reviews you have demonstrates how popular your business, services or products are.
A high number of reviews also makes any average review rating more credible. After all, an average of 5-star reviews from a few hundred reviews is much more impressive than the same average from only a handful of reviews.
Google Seller Ratings
Google Seller Ratings is an automated Google Ads extension that aggregates reviews and displays them in Google Ads and Google Shopping. Seller ratings are shown in the form of star ratings – up to 5-star – and are displayed for businesses with high ratings (over 3.5 in the last 12 months) and with more than 100 verified reviews.
Google sources from reviews from a range of independent reviews websites, and research suggests that those listings that display Seller Ratings get an increase in Click-Through Rate (CTR) by as much as 17%. Clearly the more positive reviews you can get on the platforms aggregated by Google the better for you and your business.
Can’t I just buy reviews?
You might see some companies offering you the opportunity to buy reviews, but like many so-called easy options buying reviews is not a good idea, and could damage your company’s reputation. For example, if you buy Google reviews you may have reviews deleted or your Google Business Profile suspended. This is because Google spends a great deal of time and money to ensure that reviews on its platform are genuine and is more than willing to take steps against those it thinks aren’t.
Similarly, other review platforms such as Trustpilot use software to detect unusual activity and remove reviews that they identify as fake. It’s far better to use a review generation strategy to get reviews from genuine customers, which can be verified and will be trusted by potential new customers.
Product reviews to company reviews
While an overall review for a business can be useful for potential customers to determine the general level of service they are likely to receive, in most cases it will be beneficial to break down reviews to be more targeted. An online shop may want to show reviews for individual products, and companies in the service sector may similarly want to show how well customers rate them for every service offered as well as how they are rated as a company.
The big benefit here is that for most industries, Google no longer shows brand reviews in organic search results. This is where product/service reviews come in, the search results you occasionally see with review stars are product reviews. Organic results with reviews have a far higher CTR, which often leads to ranking improvements, as Google CTR is an SEO organic ranking signal.
Insite Web will ensure that you gather online customer reviews for every aspect of your company. Online business reviews that tell people how well you do as a whole, and online reviews for different products and services show how you fare for specific aspects of what you do and help you stand out from the crowd
Put All The Pieces Together
What about negative reviews?
No company wants a negative review for their business, or their products and services. Insite Web can support your business with an online review and reputation management strategy that deals with all the reviews you get. Whether that is responding to genuine negative reviews or dealing with malicious and fake reviews, we can help.
How else can reviews help my business?
We’ve shown how having an online review strategy can increase sales and improve the profitability of your business. The reviews that you generate will be displayed on review sites across the internet, which has advantages from a visibility perspective. However, it is also beneficial to have those reviews available to see in one place. And where better than your website.
Insite Web can make your site the definitive online site for customer reviews by showing reviews on your WordPress site or displaying reviews on your non-WordPress site.
Clients Who’ve Improved Their Leads & Data
Talk to us today to get more reviews
Whatever you need, if you’re looking for more reviews, profitable growth and great return on investment, book a call today to see how we can help you.