Generating Leads for your Home Security Business

We ask you the questions that will reveal your most profitable services, in addition to uncovering what type of customers will drive your company’s growth.

After that we create targeted campaigns that will appear for the searches that your prospective customers are making. We use high-performing ad copy that invites clicks through to the high-converting landing pages that we build. All this combines with lead generation funnel processes that directs the right customers to your business.

Once you’ve been onboarded and your campaign set up – which will take between 7 and 14 days – you will start to see new home security leads.

As leads are generated we’ll work with you to increase and improve these leads. This will drive more, better targeted leads that have a higher conversion rate. This combination will result on lower costs per lead.

Your role is to provide us with the benefit of your knowledge of the home security industry and the profile of your customers.

We use this information and provide the technical knowhow to get your ads in front of the customers who are looking for home security services. We also ensure that all leads are tracked and get to you.

When you buy home security leads you quite often receive leads that are also being sold to other home security companies, i.e. your competitors. When you get leads like this, that are worked by multiple companies, you end up in a race to the bottom with the prize going to the company that gets there quickest or who is the cheapest.

Even when the leads you buy are exclusive to your company, they are often poor quality as well as not being generated by your company., and you are beholden to a third party for those leads.

As you are not buying leads, but rather benefiting from a lead generation programme built for you, it is relatively straightforward to tweak your campaign to change the type of leads you get.

This could mean that we exclude some types of searches or customers, or we change your lead generation funnel or data collection processes.

We start by working with you to target the keywords and customers you need to reach to sell your services.

This is combined with your budget to create a plan with an agreed lead target. This improves over 2 to 3 months, as we continue to optimise process with a view to hitting your agreed month-3 target. If this doesn’t happen, you get a free month of our services*.

There will be no change to the way you receive your leads, so if you usually get your leads delivered into your email inbox or by phone you’ll continue to do so. Leads can also be delivered via your CRM, and we can set CRM up for you if necessary.

You manage leads through your dashboard which will track leads and show you information such as missed calls, form submissions etc. You can also add customer data here.

There isn’t limit to the number of leads you can generate beyond your budget and your capacity to handle inbound leads.

We’ll continue to work with you to ensure that you are generating all the leads you can cope with.