Qualified Lead Generation for Solicitors and Lawyers

Insite Web starts by asking you what your most profitable legal services are, as well as finding out which of these legal services you want to target, and the type of clients you are looking for.

Only then to we set up the targeted PPC search ad campaigns that are displayed when your prospective customers are looking for those services. Giving you highly focussed leads. We build on this with the use of quality ad copy, high-converting landing pages and effective legal lead generation funnels. All designed to generate the best leads for you.

Once your campaign goes live you’ll start getting leads. Onboarding and campaign set-up generally takes between 7 and 14 days.

Then Insite Web will work in collaboration with you to increase and optimise your leads. This will improve conversion rates and generate more targeted leads, as well as reducing your cost per click. 3 months is needed in order to generate enough data to be useful, and we recommend a 3-6 month campaign to start with.

You and your legal practice deliver the expert knowledge needed by us to target the ads we create. You know your services and who you want as clients.

You can then leave the technical stuff to us, while you concentrate on converting the leads that your campaigns generate. We’ll also make sure all leads are tracked.

When you buy leads from a third party you are often getting leads that are also being sold to other law firms and solicitors. Therefore you are engaged in a race to the bottom with your competitors.

Even when a lead generation company for solicitors sells you exclusive leads you are still getting leads that aren’t generated directly by your business, and so are beholden to a third party for leads. This means you have less control over the quality of the leads and it is more difficult to be responsive to your business needs.

This is where the benefit of not just buying leads comes in. As you are generating your own leads, if you aren’t happy with any aspect of them we can work with you to make them better.

This may mean excluding certain search terms or types of customers or altering the funnel or data capture processes until you’re getting the leads you need.

Central to our process is working with you to effectively target the keywords and searches needed to sell your services. Build A Bespoke PPC Quote

We will create a plan from this information, and your budget, to agree a lead target with you, this will improve over the course of a 2-3months. We will optimise the process and aim to hit the agreed month 3 target, if we don’t, you will receive a free month of our services. *

We won’t need to change how you get your leads, so if you are most comfortable getting leads through your emails or your phone lines we can continue like that. You can also receive leads via your CRM, which we can set up for you if needed.

You’ll see your leads on your own dashboard. This lets you monitor things such as missed calls or form submissions, in addition to adding customer data and progress.

The only limit to how many leads you will generate is your budget and the resources you have to handle inbound leads.

We can work with you to manage this based on the number of searches there are for the legal services you offer. Build A Bespoke PPC Quote